This Travel Marketing Stunt Gives a Real-Time Tour of NYC

By: Laura McQuarrie - Jan 7, 2015
References: norwegian & digitalbuzzblog
As part of a unique travel marketing stunt to promote Norwegian Airlines' direct flights to major American cities, a Norwegian Red Cab was sent to the city of NYC to give people in Oslo the chance to get a sense of what the city has to offer. People in Oslo were connected to the action through a real-time screen, which reflected the sights of New York City from inside the cab.

The stunt made it so that Norwegians could play tourist in New York City, without ever having to leave the country. Since traveling to a new city can be daunting, people were able to chat with a friendly guide during their simulated trip overseas.