The S7 Airlines Campaign Granted Free Trips Using Brainwave Headset
Meghan Young — April 21, 2015 — World
The travel industry continues to push boundaries throughout every possible experience, which the S7 Airlines campaign demonstrates. Using an EEG-brainwave headset, it puts a futuristic twist on choosing a destination to go to. Of course, since it's a publicity stunt, people were able to walk away with free trips to their dream destination.
Created by Weiden + Kennedy and Tellart, the S7 Airlines Campaign -- which was aptly dubbed 'Fly to any place you can imagine' -- had participants wear the headset and then think really hard about the place they wanted to travel to. Linked to an impressive visual of a large globe, a machine would pre-program the ideal flight path. Psfk reports, "The individual would then have 45 seconds to guide the on-screen plane along the flight-plan, with lapses in focus causing it to veer off-course. If the plane was able to reach the destination in time, that zen master was then offered free tickets to that same location."
Created by Weiden + Kennedy and Tellart, the S7 Airlines Campaign -- which was aptly dubbed 'Fly to any place you can imagine' -- had participants wear the headset and then think really hard about the place they wanted to travel to. Linked to an impressive visual of a large globe, a machine would pre-program the ideal flight path. Psfk reports, "The individual would then have 45 seconds to guide the on-screen plane along the flight-plan, with lapses in focus causing it to veer off-course. If the plane was able to reach the destination in time, that zen master was then offered free tickets to that same location."
Trend Themes
1. Futuristic Travel Experiences - Leveraging brainwave technology to revolutionize the way people choose and book their travel destinations.
2. Immersive Marketing Campaigns - Creating memorable brand experiences through interactive campaigns that combine technology and travel.
3. Personalized Travel Experiences - Using individual brainwave patterns to tailor travel options and recommendations for each customer.
Industry Implications
1. Travel and Tourism - The application of brainwave technology opens up new possibilities for the travel industry to deliver unique and personalized experiences.
2. Marketing and Advertising - Innovative campaigns like the S7 Airlines Campaign demonstrate the potential of immersive marketing in capturing consumer attention and fostering brand loyalty.
3. Technology and Wearables - Brainwave headsets and EEG technology offer disruptive opportunities for the development of new travel-related applications and products.
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