The Billboard Promoting the Audi A7 Sportback H-Tron Emits Water Vapors

By: Meghan Young - Mar 25, 2015
References: audi & designtaxi
The Audi A7 Sportback H-Tron is currently being touted for its focus on environmentally conscious details -- namely that it emits water vapors from its exhaust. This is promoted via an innovated billboard that does the same thing. Dubbed 'The Disappearing Billboards,' it works with a projector that displays a 3D depiction of the car, which is only revealed with the vapor is released.

Conceived and executed by thjk, an ad agency based in Germany, the Audi A7 Sportback H-Tron billboard is not only captivating, it also focuses on the main feature that makes this car stand out. Yet more than that, it is completely share-worthy as well. The concept if a viral one that rethinks traditional billboards in a fun and informative way. It uses illusion and technology in a creative way.