Novel Location

Physical stores battle online shopping by appearing in uncommon spaces
Implications - Bricks and mortar stores that haven’t yet made the leap online face a constant battle with online retail sites, which has pushed some to use unconventional spaces in an attempt to capture customers, remain relevant and add extra novelty to the shopping experience. Retail stores are opening locations in the most eccentric spaces, risking the appearance of being gimmicky in order to grab attention.
SCORE: 4.2
Warm Top 6 Examples: 109,028 Total Clicks Jun 10 - Feb 11
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DEMOGRAPHICS
Shipping Container Sports Stores - Puma's Pop-Up Shop Arrives in NYC for the World Cup
SCORE: 5.4
Hot 34,753 Clicks Pub: Jun 29, 10
Shipping Container Sports Stores
Puma's Pop-Up Shop Arrives in NYC for the World Cup
Puma’s pop-up shop has made an appearance in New York City as a shipping container store. The two 40-foot shipping containers are painted in the signature Puma red and the interior has been converted… [More]
Construction Site Stores - The SS11 Dover Street Market Unites Port-a-Potties and Apparel
SCORE: 5.1
Hot 19,238 Clicks Pub: Jan 18, 11
Construction Site Stores
The SS11 Dover Street Market Unites Port-a-Potties and Apparel
Fashion does not exist in a vacuum, so the design of the London SS11 Dover Street Market store gives consumers an accurate appreciation for how its ensembles will integrate with the urban environment.… [More]
Eco Deals on Wheels (UPDATE)  - The Lodekka Bus Boutique is a Fashion Store Inside a Double Decker
SCORE: 3
Warm 3,522 Clicks Pub: Feb 10, 11
Eco Deals on Wheels (UPDATE)
The Lodekka Bus Boutique is a Fashion Store Inside a Double Decker
The Lodekka bus boutique is a remarkable hip-fashion store fitted ingeniously inside an old double-decker bus, but the store is remarkable in more ways than its unusual choice of structure. In fact,… [More]
Mansion Shopping Malls - The Barbra Streisand Harper's Bazaar Dream House Photo Shoot
SCORE: 4.2
Warm 44,333 Clicks Pub: Feb 2, 11
Mansion Shopping Malls
The Barbra Streisand Harper's Bazaar Dream House Photo Shoot
Thouh I shouldn't really be surprised considering how much A-list celebrities are worth, the Barbra Streisand Harper's Bazaar dream house photo shoot simply boggles my mind. It's not the house (sorry,… [More]
Art Vending Machines - The ALIFE Art Machine Dispenses Boxes of Artistic Creations
SCORE: 3.5
Warm 3,858 Clicks Pub: Feb 18, 11
Art Vending Machines
The ALIFE Art Machine Dispenses Boxes of Artistic Creations
The ALIFE Art Machine is a vending machine for hungry creative minds. Instead of dispensing food packages, this machine contains boxes that contain a variety of different artworks and t-shirts from multiple… [More]
Double Decker Shops - The Lodekka Vintage Store Creates the Perfect Retro Vibe
SCORE: 3.9
Warm 3,324 Clicks Pub: Nov 9, 10
Double Decker Shops
The Lodekka Vintage Store Creates the Perfect Retro Vibe
If you needed an excuse to visit Portland, Oregon, then the Lodekka vintage store is the perfect one. A unique shop, it has quickly become a must-see sight among residents and visitors alike. The brainchild… [More]