Paul Smith's Parisian shop looks more like a vintage store than a hoity retail space. The details of the space itself are very rustic with the stone walls, chipped paint and wooden beams.
The clothing is sparsely, effortlessly displayed, but still keeps with the feel of the space.
Implications - While many of today's consumers possess a strong desire for new products boasting cutting-edge and innovative designs, there are others who relish in simplicity and tradition. Businesses that infuse their products or services with vintage or classic qualities will likely appeal to those seeking something simpler and less complicated than many of today's concepts.