Watch the Alexander McQueen PUMA 2010 'The Book of Five Rings' Video

By: Zoe Badley - Published: Jun 11, 2010 • References: highsnobiety & youtube
It's incredible how idolized and influential the late Alexander McQueen has become in such a short time. Late last year Puma and Alexander McQueen teamed up with SHOWstudio to organize a competition for young film makers to create the new 'Book of Five Rings' video for the spring/summer 2010 collection.

The winning film maker Sean Capone has created 5 short films that's finally hit the web. Following 'The Book of Five Rings' theme the videos have a classic McQueen feel with skulls, trippy visuals and a 3-D appearance. Be sure to check out the video for the full affect of the collaboration. Stats for Reality-Defying Videos Trending: Older & Warm
Research: 10,261 clicks in 310 w
Interest: > 3 minutes
Concept: Book Of Five Rings Video
Related: 103 examples / 79 photos
Segment: Females, 18-35
Comparison Set: 38 similar articles, including: postmortem fashion collections, sea creature shoes, and designer collaboration.