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Scan Marketing
QR codes placed in peculiar places encourage interactivity everywhere
Implications - The QR code has gone from being a factory tracking system to an interactive marketing tactic, with more and more companies integrating the code into unconventional mediums to increase consumer engagement. Becoming a relevant symbol on its own in pop culture, the QR code signifies the consumer appreciation for technology and a corresponding way to enhance interactive marketing.
| Score: 5.1 |
Warm
Top 6 Examples:
Date Range:37,885 Total Clicks Mar 10 - Feb 11 |
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Featured Examples | |||||||||||
Scan Code SculpturesLab Craft at Tent London Showcases Amazing Digital ArtThere's no denying the influence of digital technology in today's art industry. Lab Craft at Tent London is a special exhibition featuring new age methods of creating art including digital print and laser… [More] |
Interactive Wrapping PaperThe QRapping Paper Might Make the Present Inside IrrelevantI've always felt bad that beautiful gift wrapping jobs ends up being destroyed in the process of opening presents -- but the QRapping Paper may change all of that. Instead of your typical shining, shimmering… [More] |
Scannable Album Pre-OrdersThe Lupe Fiasco QR Code Interactively Promotes 'Lasers'Shining promisingly in New York's Union Square is the Lupe Fiasco QR code. This unique promotional stunt for his upcoming album 'Lasers' offers a chance for fans to pre-order in a fun, interactive way… [More] | |||||||||
Tortilla QR CodesThe Edible QR Competition Creates Tasty Mobile MarketingThe NYC Registor recently held an Edible QR Competition to see which foods could have a QR code printed and read on them by Google Googles on Android devices. As expected, the competition led to the creation… [More] |
Pixelated Pirate FashionThe Augmented Reality T-Shirt is One Clever DesignThe computer-generated Augmented Reality Pirate is one clever idea! Creating pixel art that resembles QR codes from augmented reality, this concept was created to make a play on words of the term.
If… [More] |
Scannable SnacksThe QR Code Cupcakes are the Best Thing to Come Out of Montreal Since ParizeauCupcakes are great, but they are made even better when you add a simple, yet tasty piece of computer technology to them. The QR code cupcakes from Montreal's Clever Cupcakes make it easy to geek yourself… [More] | |||||||||
