Lesscapism

Less luxury is more as consumers search for a truly unique vacation
Implications - Increased dependence on technology and an addiction to material goods are making some consumers seek less luxurious alternatives when vacationing. Escaping their extensive digital media use and material possessions, these consumers are choosing rustic tourist attractions that boast a harsher realism, providing an experience that is more refreshing than daily extravagance.
SCORE: 5.9
V. Hot Top 6 Examples: 134,863 Total Clicks Jun 10 - Feb 11
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Freshness
DEMOGRAPHICS
Recycled Refuse Tourism - The Beach Garbage Hotel in Madrid is Built from Cast-Off Rubbish
SCORE: 5.9
Viral 15,983 Clicks Pub: Jan 23, 11
Recycled Refuse Tourism
The Beach Garbage Hotel in Madrid is Built from Cast-Off Rubbish
The walls of Madrid’s Beach Garbage Hotel are made from materials found in dumps, beaches and flea markets. German artist Ha Schultz resurrected the hotel on the Spanish capital center Plaza de Callao… [More]
Mini Budget Lodgings - China's Capsule Hotel Targets Single Business Travelers
SCORE: 6.1
V. Hot 19,089 Clicks Pub: Jan 21, 11
Mini Budget Lodgings
China's Capsule Hotel Targets Single Business Travelers
With budget-conscious travelers in mind, China’s first capsule hotel opened in Shanghai. The concept, which originated in Japan, features 68 tiny capsules for sleeping, each equipped with a clock, a light,… [More]
Temporary Trash Tourism - The Save the Beach Hotel in Rome is Made from Recycled Rubbish
SCORE: 5.9
V. Hot 16,413 Clicks Pub: Jun 6, 10
Temporary Trash Tourism
The Save the Beach Hotel in Rome is Made from Recycled Rubbish
The Save the Beach hotel is a temporary tourist destination in Rome made completely from debris found in European beaches. The materials used to build the hotel include plastic bags, fishing nets, skateboards,… [More]
Temporary Cargo Structures - Jagnefalt Milton 'Switching City' Rolls Residences in by Rail
SCORE: 5.3
Hot 18,542 Clicks Pub: Jan 6, 11
Temporary Cargo Structures
Jagnefalt Milton 'Switching City' Rolls Residences in by Rail
Modern society loves to build big permanent structures, but the Jagnefalt Milton 'Switching City' project introduces an alternate proposition. This initiative calls for a metropolis that changes form depending… [More]
Hidden Hobbit Hotels - Kolarbyn's Grass Blanketed Huts Provide Primordial Accommodations
SCORE: 6.6
Hot 50,221 Clicks Pub: Nov 15, 10
Hidden Hobbit Hotels
Kolarbyn's Grass Blanketed Huts Provide Primordial Accommodations
Sweden boasts a number of world-class hotels, but it also has eco-lodging of a more basic type -- specifically, 12 grass-blanketed huts collectively known as ‘Kolarbyn.' The grass-blanketed huts have… [More]
Urban Tube Hotels (UPDATE) - Das Park Hotel Creates Rooms Out of Sewer Pipes
SCORE: 5.4
Hot 14,615 Clicks Pub: Jan 27, 11
Urban Tube Hotels (UPDATE)
Das Park Hotel Creates Rooms Out of Sewer Pipes
I can definitely say that the Das Park Hotel in Austria is the strangest hotel I have ever seen. The rooms within the hotel are made from enormous recycled sewer pipes, but are surprisingly cozy-looking.… [More]