Blasphemous Branding

Religious references push the buttons of consumer shock
Implications - When it comes to shock value, some brands are upping the ante with campaigns and branded merchandise focused on religious themes. This level of shockvertising may border on offensive for some, but in a market populated by desensitized consumers, typical attempts at creating shock just don’t cut it. The brand must disturb, even to the point of upset, to make a point—and religion undeniably provides an avenue.
SCORE: 5.5
Hot Top 6 Examples: 135,596 Total Clicks Mar 10 - Jan 11
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DEMOGRAPHICS
Anti-Religious Posters - 'Blasphemous' Campaign by Muckmouth
SCORE: 6.7
Viral 47,338 Clicks Pub: Sep 11, 10
Anti-Religious Posters
'Blasphemous' Campaign by Muckmouth
The 'Blasphemous' campaign by Muckmouth advertising agency collaborated with Eshe Streatwear in spreading the message that "Religion is Garbage." The campaign includes four posters plastered all over New… [More]
Cultish Lingerie Lookbooks - The Lake & Stars Lookbook Makes it a Ritual to Wear Pretty Panties
SCORE: 6.2
V. Hot 37,071 Clicks Pub: Oct 12, 10
Cultish Lingerie Lookbooks
The Lake & Stars Lookbook Makes it a Ritual to Wear Pretty Panties
The Lake & Stars lookbook are pages of lingerie wearing models in cult-like scenes while performing rituals. The models prance around in circles, get baptized and do witchcraft while wearing skimpy bras,… [More]
Haute Occult Campaigns - Tom Hines Photographs for the Lake & Stars Ritualize Campaign
SCORE: 6
V. Hot 33,226 Clicks Pub: Nov 1, 10
Haute Occult Campaigns
Tom Hines Photographs for the Lake & Stars Ritualize Campaign
The Lakes & Stars Ritualize campaign is a creepy couture collection of photographs depicting hot female models encountering "intimate rituals." Considering that Lakes & Stars is a lingerie designer, the… [More]
Religious Gamer Recreations - Kordian Lewandowskiego's 'Game Over' is Inspired by La Pieta
SCORE: 4.6
Warm 4,572 Clicks Pub: Mar 24, 10
Religious Gamer Recreations
Kordian Lewandowskiego's 'Game Over' is Inspired by La Pieta
Devout Christians may see the 'Game Over' statue as sacrilegious, but I see it as a gamer masterpiece. Mario Brothers is a religion of its own, wouldn't you agree? I was lucky enough to see Michelangelo's… [More]
Haute Couture Religious Figures  - The Virgin Mary Louis Vuitton Statue Mixes Fashion and Religion
SCORE: 5.2
Warm 9,745 Clicks Pub: Aug 2, 10
Haute Couture Religious Figures
The Virgin Mary Louis Vuitton Statue Mixes Fashion and Religion
The devil wears Prada, but Virgin Mary wears Louis Vuitton. Francesco De Molfetta is the creator and the one who came up with the Virgin Mary Louis Vuitton statue. Combining a well-known luxury designer… [More]
Unconventional Religious Branding - The One Community Church Adopts Non-Religious Exterior
SCORE: 3.9
Warm 3,644 Clicks Pub: Apr 25, 10
Unconventional Religious Branding
The One Community Church Adopts Non-Religious Exterior
The One Community Church's approach to encouraging more followers is incredibly innovative. Shedding the traditional look and feel of the church, the One Community Church has adopted a much more modern… [More]