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Blasphemous Branding
Religious references push the buttons of consumer shock
Implications - When it comes to shock value, some brands are upping the ante with campaigns and branded merchandise focused on religious themes. This level of shockvertising may border on offensive for some, but in a market populated by desensitized consumers, typical attempts at creating shock just don’t cut it. The brand must disturb, even to the point of upset, to make a point—and religion undeniably provides an avenue.
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Date Range:121,486 Total Clicks Mar 10 - Jan 11 |
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Anti-Religious Posters'Blasphemous' Campaign by MuckmouthThe 'Blasphemous' campaign by Muckmouth advertising agency collaborated with Eshe Streatwear in spreading the message that "Religion is Garbage." The campaign includes four posters plastered all over New… [More] |
Cultish Lingerie LookbooksThe Lake & Stars Lookbook Makes it a Ritual to Wear Pretty PantiesThe Lake & Stars lookbook are pages of lingerie wearing models in cult-like scenes while performing rituals.
The models prance around in circles, get baptized and do witchcraft while wearing skimpy bras,… [More] |
Haute Occult CampaignsTom Hines Photographs for the Lake & Stars Ritualize CampaignThe Lakes & Stars Ritualize campaign is a creepy couture collection of photographs depicting hot female models encountering "intimate rituals." Considering that Lakes & Stars is a lingerie designer, the… [More] | |||||||||
Religious Gamer RecreationsKordian Lewandowskiego's 'Game Over' is Inspired by La PietaDevout Christians may see the 'Game Over' statue as sacrilegious, but I see it as a gamer masterpiece. Mario Brothers is a religion of its own, wouldn't you agree? I was lucky enough to see Michelangelo's… [More] |
Haute Couture Religious FiguresThe Virgin Mary Louis Vuitton Statue Mixes Fashion and ReligionThe devil wears Prada, but Virgin Mary wears Louis Vuitton. Francesco De Molfetta is the creator and the one who came up with the Virgin Mary Louis Vuitton statue. Combining a well-known luxury designer… [More] |
Unconventional Religious BrandingThe One Community Church Adopts Non-Religious ExteriorThe One Community Church's approach to encouraging more followers is incredibly innovative. Shedding the traditional look and feel of the church, the One Community Church has adopted a much more modern… [More] | |||||||||
