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Unlabeling
Brands turn to extreme minimalism with simplified logos and packaging design
Implications - Brands are applying extreme minimalism to logo and packaging design, often relying on loyalty and brand recognition to maintain sales and awareness. While "discreet consumerism" had logo-averse consumers looking to unbranded merchandise, in this case they are simply looking for cleaner details, sharper focus and less "in-your-face" selling.
| Score: 5.7 |
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Top 6 Examples:
Date Range:156,939 Total Clicks Aug 10 - Jan 11 |
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Minimalist Brand MakeoversA2591 Simplifies Product LogosIn order to capture consumer attention, a brand's logo tends to be flashy, colorful and exciting. However, design firm A2591 has pursued the minimalist directive, creating a series of minimalism-inspired… [More] |
Simplified Product Packaging (UPDATE)Antrepo Design Industry Designs Minimalist LabelsAntrepo Design Industry is a multi-disciplinary design consultancy that aims to change perceptions by giving consumers a dose of minimalism in their designs.
Their latest project includes decompositions… [More] |
Unbranded Coffee LogosThe 2011 Starbucks Logo is Unlabeled But DistinctThe Starbucks Coffee Company has been around for almost 40 years and in light of that milestone, the new 2011 Starbucks logo has been unveiled. Having gotten quite used to the same green and brown emblem… [More] | |||||||||
Minimalist Beer BottlesThe Heineken Icone Pure Packaging Keeps it Simple with WhiteThe Heineken Icone Pure packaging designed by French designer ORA-ÏTO keeps it simple, covering the bottle with a white veneer. The bottle is white with a minimal green dotted pattern, and features the… [More] |
Back-to-Basics BrandingPeople's Supermarket Packaging Reinvigorates No-Name WrappersThere is a simple yet aesthetically satisfying appeal to the new People's Supermarket packaging. Designed and Unreal, the branding for this London cooperative emporium really captures the everyman's attitude… [More] |
Mininmalist Brewing DesignSeattle's Best Coffee Design Cleans Up Their LookA new logo and coffee packaging design by ad agency, Creature, creates a clean look and new feel to Seattle's Best Coffee.
Replacing the old with the new, the approach to the new design is a minimalistic… [More] | |||||||||
