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Crude Marketing
Using tasteless tactics to intentionally stir controversy
Implications - It seems that more brands are embracing the old marketing adage, "all publicity is good publicity." Rather than explicit shockvertising, in which brands use disgusting imagery like blood and gore, brands are using topics of bad taste that get to the core of consumer sentiment. The goal of crude marketing is not good or bad publicity, but to cross boundaries and create controversy; thus, no subject is ever too "taboo."
| Score: 5.5 |
Warm
Top 6 Examples:
Date Range:66,434 Total Clicks Feb 10 - Dec 10 |
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Featured Examples | |||||||||||
Fatal Crotch CampaignsControversial French Anti-Smoking Ads Cause UproarWhen I first stumbled upon these French anti-smoking ads, I thought it was some sort of prank or gimmick -- very similar to that fake Sprite ad that went viral a few months ago. But alas, this one is a… [More] |
Sacrilegious Cover ShootsThe Portugese Edition of Playboy Features Jesus Among Nude ModelsThe controversial Portuguese edition of Playboy features images of a Jesus Christ figure with nude models watching two lesbians, and the magazine's cover has a heavily-tattooed model dying in his arms.… [More] |
Dictator Fashion AdsThe New Form 'Pink Hitler' Advertisement Creates Controversy in SicilyThe New Form 'Pink Hitler' ads have generated plenty of buzz in Sicily. New Form is a clothing company that is using the tag-line, "Change Style--Don't Follow Your Leader," to engage its audience into… [More] | |||||||||
Drooling Drunken Baby AdsKeep the Infants Away From L'universe de ChocolatThe L’universe de Chocolat company embarks into the world of yummy alcoholic-confections -- much to the detriment of the adorable baby faces featured in the ad campaign. Created by advertising agency Dentsu,… [More] |
Controversial Cancer AccessoriesThe Keep-A-Breast ‘I Heart Boobies' Bracelets BannedThe Keep-A-Breast ‘I [Heart] Boobies’ bracelets, launched by the non-profit organization in an attempt to raise awareness of Breast Cancer among the youth, are meeting controversy across schools in the… [More] |
Rapping PastriesControversial Duncan Hines Hip Hop Cupcakes Ad Turns Treats Into Rap StarsThe new Duncan Hines 'Hip Hop Cupcakes' ad tries to get hip with the kids in a YouTube commercial campaign. It looks like the viral ad may have taken a downturn, however, as the vid has been taken down… [More] | |||||||||
