Crude Marketing

Using tasteless tactics to intentionally stir controversy
Implications - It seems that more brands are embracing the old marketing adage, "all publicity is good publicity." Rather than explicit shockvertising, in which brands use disgusting imagery like blood and gore, brands are using topics of bad taste that get to the core of consumer sentiment. The goal of crude marketing is not good or bad publicity, but to cross boundaries and create controversy; thus, no subject is ever too "taboo."
SCORE: 5
Warm Top 5 Examples: 57,942 Total Clicks Feb 10 - Dec 10
Popularity
Activity
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DEMOGRAPHICS
Fatal Crotch Campaigns - Controversial French Anti-Smoking Ads Cause Uproar
SCORE: 6.9
Viral 32,270 Clicks Pub: Feb 25, 10
Fatal Crotch Campaigns
Controversial French Anti-Smoking Ads Cause Uproar
When I first stumbled upon these French anti-smoking ads, I thought it was some sort of prank or gimmick -- very similar to that fake Sprite ad that went viral a few months ago. But alas, this one is a… [More]
Dictator Fashion Ads - The New Form 'Pink Hitler' Advertisement Creates Controversy in Sicily
SCORE: 5
Warm 8,009 Clicks Pub: May 27, 10
Dictator Fashion Ads
The New Form 'Pink Hitler' Advertisement Creates Controversy in Sicily
The New Form 'Pink Hitler' ads have generated plenty of buzz in Sicily. New Form is a clothing company that is using the tag-line, "Change Style--Don't Follow Your Leader," to engage its audience into… [More]
Drooling Drunken Baby Ads - Keep the Infants Away From L'universe de Chocolat
SCORE: 4
Warm 5,633 Clicks Pub: Jun 26, 10
Drooling Drunken Baby Ads
Keep the Infants Away From L'universe de Chocolat
The L’universe de Chocolat company embarks into the world of yummy alcoholic-confections -- much to the detriment of the adorable baby faces featured in the ad campaign. Created by advertising agency Dentsu,… [More]
Controversial Cancer Accessories - The Keep-A-Breast ‘I Heart Boobies' Bracelets Banned
SCORE: 5.2
Warm 9,844 Clicks Pub: Sep 7, 10
Controversial Cancer Accessories
The Keep-A-Breast ‘I Heart Boobies' Bracelets Banned
The Keep-A-Breast ‘I [Heart] Boobies’ bracelets, launched by the non-profit organization in an attempt to raise awareness of Breast Cancer among the youth, are meeting controversy across schools in the… [More]
Rapping Pastries - Controversial Duncan Hines Hip Hop Cupcakes Ad Turns Treats Into Rap Stars
SCORE: 3.4
Mild 2,186 Clicks Pub: Dec 12, 10
Rapping Pastries
Controversial Duncan Hines Hip Hop Cupcakes Ad Turns Treats Into Rap Stars
The new Duncan Hines 'Hip Hop Cupcakes' ad tries to get hip with the kids in a YouTube commercial campaign. It looks like the viral ad may have taken a downturn, however, as the vid has been taken down… [More]
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