Morbid Vow Billboards Edit
Great Copy Makes Great Statement in Anti-Smoking Ads

Great ads do not always need a huge movie star or fancy images to get attention. These five ads were created for the Wyoming Department of Health against second hand smoke, and simply use well-written and clever copy to make their statement.

My favorite captions are, “Don’t secondhand smoke the messenger,” “ Till secondhand smoke do us part,” and “Curiosity secondhand smoked the cat.”

The ads were created by advertising agency Sukle Advertising & Design, Denver, USA with creative direction by Mike Sukle, Andy Dutlinger and Jeff Euteneuer. The sensational copy was written by Jim Glynn and Zac Spector.