Great Copy Makes Great Statement in Anti-Smoking Ads

By: Vincent Salera - Published: Feb 18, 2009 • References: adsoftheworld
Great ads do not always need a huge movie star or fancy images to get attention. These five ads were created for the Wyoming Department of Health against second hand smoke, and simply use well-written and clever copy to make their statement.

My favorite captions are, "Don’t secondhand smoke the messenger," " Till secondhand smoke do us part," and "Curiosity secondhand smoked the cat."

The ads were created by advertising agency Sukle Advertising & Design, Denver, USA with creative direction by Mike Sukle, Andy Dutlinger and Jeff Euteneuer. The sensational copy was written by Jim Glynn and Zac Spector. Stats for Morbid Vow Billboards Trending: Older & Average
Research: 15,139 clicks in 375 w
Interest: 4 minutes
Concept: Morbid Vow Billboards
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: lungs made of cigarettes, 31 killer incentives to quit smoking , and futuristic anti-smoking ads.