Great ads do not always need a huge movie star or fancy images to get attention. These five ads were created for the Wyoming Department of Health against second hand smoke, and simply use well-written and clever copy to make their statement.
My favorite captions are, “Don’t secondhand smoke the messenger,” “ Till secondhand smoke do us part,” and “Curiosity secondhand smoked the cat."
The ads were created by advertising agency Sukle Advertising & Design, Denver, USA with creative direction by Mike Sukle, Andy Dutlinger and Jeff Euteneuer. The sensational copy was written by Jim Glynn and Zac Spector.
30 Killer Incentives to Quit Smoking
Lungs Made of Cigarettes
Futuristic Anti-Smoking Ads
Great Copy Makes Great Statement in Anti-Smoking Ads
By: Vincent Salera - Published: Feb 18, 2009 • References: adsoftheworld