Great ads do not always need a huge movie star or fancy images to get attention. These five ads were created for the Wyoming Department of Health against second hand smoke, and simply use well-written and clever copy to make their statement.
My favorite captions are, "Don’t secondhand smoke the messenger," " Till secondhand smoke do us part," and "Curiosity secondhand smoked the cat."
The ads were created by advertising agency Sukle Advertising & Design, Denver, USA with creative direction by Mike Sukle, Andy Dutlinger and Jeff Euteneuer. The sensational copy was written by Jim Glynn and Zac Spector.
Stats for Morbid Vow Billboards
Trending: Older & Average
Research: 15,139 clicks in 375 w
Interest: 4 minutes
Concept: Morbid Vow Billboards
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: lungs made of cigarettes, 31 killer incentives to quit smoking , and futuristic anti-smoking ads.
Morbid Vow Billboards
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