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Fitvertising
Athletic themes in photography signify that skinny is out, fit is in
Implications - The too-skinny model controversy may be on its way out, thanks to a surge in fashion photography focused on athletics and fitness. Emphasizing fitness and muscle tone rather than twig-thin bodies, fitness-themed photography not only puts consumers in a healthier state of mind, it presents opportunities for traditional sportswear brands as well as labels wanting to break into the “athleticouture” scene.
| Score: 5.4 |
Warm
Top 6 Examples:
Date Range:101,670 Total Clicks Apr 10 - Dec 10 |
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Sultry Athletic SpreadsThis Sports-Themed Editorial by Photographer Akila Berjaoui is MotivatingI've never been one for sports, physical activity or even a brisk stroll to the corner store, but this spread by photographer Akila Berjaoui has finally convinced me that invigorating physical activity… [More] |
Fierce Sporty FashionThe Elle 'Dynamism in Motion' Spread Collects Beauty and AthleticismAs the Elle 'Dynamism in Motion' spread shows, it is completely feasible for women to be athletic, sporty and fashionably fierce at the same time. Photographed by Julius Bramanto, this shoot will make… [More] |
Bull-Horned BabesMarc Adrian Captures Movement in his ModelsMarc Adrian doesn't seem to be a fan of static images. If you take a quick look at the featured gallery, you'll see that his photographs are full of movement.
A well-traveled photographer, according to… [More] | |||||||||
Fierce Fitness PhotographyMilan Vukmirovic Gets Physical for L'Officiel Hommes Issue 20This spread for L’Officiel Hommes issue 20 is a frenzy of physical fitness efforts and hot male models. Photographed by Milan Vukmirovic, the shoot consists of two male models, Simon Nessman and Juan Miguel… [More] |
Vibrant Fitness FashionReina Montero Shines in a Workout Fashion ShootThe latest editorial for Ones2Watch features model Reina Monetero in upscale workout fashion. The shoot entitled 'Reina at the Gym' includes designs from American Apparel, Galliano and Ray-Ban, to name… [More] |
Business Suit Fitness ShootsFor 'No Sweat' in T Magazine, Aiden Andrews Works It Out'No Sweat' in T Magazine presents a comical editorial of business suit exercises. 'No Sweat' was photographed by Matthew Kristall and set in the New York Times headquarters. Ford model Aiden Andrews breaks… [More] | |||||||||
