12 Extreme Workout Features
From Sweaty Gym Photography to Naughty Soccer Shoots
From sweaty gym photography to naughty soccer shoots, there's no resisting the temptation of getting fit after looking through the gallery.
Implications - Mainstream culture is increasingly focused on health and wellness, and consumers are accordingly paying more attention to personal fitness. Fashion designers are appealing to this concern with athleticism by releasing photo shoots, editorials and ad campaigns that center on sports themes and working out. Companies can take advantage of this opportunity by placing a similar focus on exercise in promotional material.