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'Rodolphe OPITCH' Features Women's Clothing in a Sporty Setting

By: Allison Love - Published: Aug 25, 2010   Updated: Jul 6 2011 • References: behance.net and behance.net
'Rodolphe OPITCH' shows off some beautiful women's clothing through the sporty pitch of a rugby field. Presenting the individual styles of these athletic-chic ladies, the spread takes place in other field-like settings as well.

The 'Rodolphe OPITCH' album showcases a bunch of different fashion looks, making it easily relatable to a variety of individuals with differing tastes in fashion. See the spread for yourselves in the featured gallery.

Implications - Youth consumers easily challenge and transgress the gender identity that has been set out by previous generations. Men and women feel free to construct their identity from elements that might traditionally be reserved for the opposite sex. Companies need to take this fluid identity process into consideration to understand the demographic mindset.