Caesar Lima's 'WYAO Run' ad for K-Swiss is what shoevertising is all about. Seeing it in all of its physical glory motivates me to buy the shoe before even trying it on.
Choosing built, lean and in-shape models to showcase these athletic shoes is definitely a successful aspect to this Caesar Lima's 'WYAO Run' ad. The models don't only look gorgeously built, but healthy as well. Check out the steamy photos in the featured gallery and see for yourselves.
Stats for Muscular Shoevertising
Trending: Older & Mild
Research: 5,112 clicks in 308 w
Interest: 4 minutes
Concept: Caesar Lima
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: supercar spring shoes, top 42 functional shoes, and sneaker science labs.
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