Pescariu Sports & Spa Aprons Give Temporary Muscles to Customers

By: Katie Cordrey - Published: Sep 25, 2010 • References: adsoftheworld &
Pescariu Sports & Spa aprons were distributed to local hairdressers as part of an advertising scheme to get new fitness memberships. Unlike the usual logo-embellished type of apron, the Pescariu aprons were emblazoned with a muscle-bound male torso.

The idea behind the Pescariu Sports & Spa aprons was to let haircut customers see themselves with a fit body for the duration of their haircuts and in so doing, inspire them to join the fitness club. The ad agency claims that upwards of 50% of the clients who experienced muscle-imprinted aprons signed up for memberships. Stats for Fake Muscle Fitness Promos Trending: Older & Average
Research: 3,563 clicks in 295 w
Interest: 2 minutes
Concept: Pescariu Sports & Spa Aprons
Related: 59 examples / 45 photos
Segment: Males, 18-35
Comparison Set: 21 similar articles, including: anatomy fashion, genetically altered muscles, and robotic exoskeleton to aid the elderly or workers.