For 'No Sweat' in T Magazine, Aiden Andrews Works It Out

By: Tiana Reid - Published: Apr 10, 2010 • References: nytimes
'No Sweat' in T Magazine presents a comical editorial of business suit exercises. 'No Sweat' was photographed by Matthew Kristall and set in the New York Times headquarters. Ford model Aiden Andrews breaks out a sweat in crisp suits, complete with the now-ubiquitous thick-framed Truman Capote-esque Moscot glasses.

'No Sweat' in T Magazine was inspired by the recently re-released 1908 fitness manual, "50 Exercises To Do With Your Suit On," with business suit exercises that include "Going Up," "Digital Training," "Stair Master," "Working Off Lunch," and "Arm Strong." Stats for Business Suit Fitness Shoots Trending: Older & Chilly
Research: 6,099 clicks in 319 w
Interest: 4 minutes
Concept: Business Suit Exercises
Related: 87 examples / 67 photos
Segment: Neutral, 18-35
Comparison Set: 32 similar articles, including: all-white men's suits, gas mask fashion, and retro summer short suits.