Rockstar

The Alis Skate Gear Campaign Shows Athletic Mannequins

By: Armida Ascano - Published: Nov 25, 2010 • References: adsoftheworld and adsoftheworld
The Alis Skate Gear campaign by advertising giant DDB is an awesome set of prints that conveys the concept directly. If truly effective advertising is simple and to-the-point, then this campaign is sure to receive a rave response.

The campaign features mannequins mid-shred, rocking Alis Skate Gear's newest collection. Though DDB could have easily placed a few models or famed skaters in the spread, they chose the mannequins to emphasize Alis Skate Gear's availability in stores. Check out the featured gallery for a look at the whole campaign.