The Alis Skate Gear Campaign Shows Athletic Mannequins

By: Armida Ascano - Published: Nov 25, 2010 • References: adsoftheworld & adsoftheworld
The Alis Skate Gear campaign by advertising giant DDB is an awesome set of prints that conveys the concept directly. If truly effective advertising is simple and to-the-point, then this campaign is sure to receive a rave response.

The campaign features mannequins mid-shred, rocking Alis Skate Gear's newest collection. Though DDB could have easily placed a few models or famed skaters in the spread, they chose the mannequins to emphasize Alis Skate Gear's availability in stores. Check out the featured gallery for a look at the whole campaign. Stats for Sick Skating Statues Trending: Older & Mild
Research: 3,399 clicks in 287 w
Interest: 4 minutes
Concept: Alis Skate Gear
Related: 78 examples / 60 photos
Segment: Males, 12-35
Comparison Set: 29 similar articles, including: rebellious watercolor art, skater girl spreads, and upcycled skateboard skulls.