Trend Hunter first let you know about the 'Keep a Breast' initiative when it was reported that Katy Perry was helping the organization by donating a plastered mold of her breasts. Now the 'Keep a Breast' Art Show is set to unveil a host of artist decorated plastered casts.

The idea behind behind the 'Keep a Breast' Art Show is not only brilliant, but also brings about awareness of the plight of breast cancer.

Implications - Businesses that devote their efforts to raising awareness for a specific cause will benefit by portraying a positive and compassionate image of themselves. Consumers will be willing to invest in those organization that demonstrate a commitment to making the world a better place, either by supporting an eco-friendly cause or by raising funds for a charity.