Thomas Paquet isn't afraid to get a little dirty, either, as he often uses a model as a canvas herself. Whether it's by covering a model's face in chocolate, wild makeup or in veils, this Thomas Paquet photography is always interesting.
Implications - Consumers have adapted to the abundance of ads in society and are able to tune them out. Visceral experiences, however, are immediate and not as easily filtered by consumers. Companies creating branding campaigns should consider how they can leverage the unexpected in novel and new ways in order to attract the attention of consumers. This type of ad also has a greater probability of going viral.