Cadbury Flake 'Unfold' is a Beautiful Peaceful Commercial

By: Vittoria Natarelli - Published: Jun 11, 2010   Updated: Jun 22 2011 • References: coloribus
The Cadbury Flake 'Unfold' is an interpretive take on Cadbury's new fluffy -ooking chocolate bar.

With peaceful music and a long fluffy dress, the commercial is quite interesting. It is very abstract and surreal with the blowing gown and the plain black backdrop. It turns the chocolate bar into a very picturesque piece of art. The Cadbury Flake 'Unfold' is the most interesting commercial I have ever seen.

Implications - Consumers have become apathetic to conventional marketing campaigns as media outlets have become saturated with similar campaign ideas. As such, Cadbury Flake employed high fashion imagery to sell their chocolate, a marketing tactic never before seen in the particular industry. Corporations looking to differentiate themselves from competitors may consider satirizing commonly used marketing campaigns of other industries.