Cadbury Flake 'Unfold' is a Beautiful Peaceful Commercial

By: Vittoria Natarelli - Published: Jun 11, 2010   Updated: Jun 22 2011 • References: coloribus
The Cadbury Flake 'Unfold' is an interpretive take on Cadbury's new fluffy -ooking chocolate bar.

With peaceful music and a long fluffy dress, the commercial is quite interesting. It is very abstract and surreal with the blowing gown and the plain black backdrop. It turns the chocolate bar into a very picturesque piece of art. The Cadbury Flake 'Unfold' is the most interesting commercial I have ever seen.

Implications - Consumers have become apathetic to conventional marketing campaigns as media outlets have become saturated with similar campaign ideas. As such, Cadbury Flake employed high fashion imagery to sell their chocolate, a marketing tactic never before seen in the particular industry. Corporations looking to differentiate themselves from competitors may consider satirizing commonly used marketing campaigns of other industries. Stats for Flowing Chocolate Ads Trending: Older & Mild
Research: 3,475 clicks in 310 w
Interest: 1.9 minutes
Concept: Cadbury Flake Unfold
Related: 40 examples / 31 photos
Segment: Neutral, 18-35
Comparison Set: 15 similar articles, including: viral wonderbra ad, chocolate billboards, and using pets to sell candy.