Cadbury Mini Rolls Now Come in Two New Flavors
Michael Hemsworth — March 7, 2023 — Lifestyle
The Cadbury Mini Rolls range is being expanded by the brand with two new flavors that are perfect for consumers to pick up when looking for an alternative option to try out this winter.
The cakes come in the new Chocolate Mint and Chocolate Orange flavors, which both come in packs of five servings and pair the recognizable flavor of Cadbury chocolate with refreshing notes. The products, which are made by the Premier Foods Group under license from Mondelēz International, are being launched in the UK where a five-pack is priced at £2.25.
Brand Marketing Director for Sweet Treats at Premier Foods Mathew Bird spoke on the new Cadbury Mini Rolls flavors saying, "The new additions to the range give us the opportunity to broaden the appeal of Cadbury Mini Rolls and keep them relevant with a new audience. Our insights reveal that mint flavours, in particular, appeal to a younger adult audience, while chocolate orange shows no sign of slowing down as a popular combination.”
The cakes come in the new Chocolate Mint and Chocolate Orange flavors, which both come in packs of five servings and pair the recognizable flavor of Cadbury chocolate with refreshing notes. The products, which are made by the Premier Foods Group under license from Mondelēz International, are being launched in the UK where a five-pack is priced at £2.25.
Brand Marketing Director for Sweet Treats at Premier Foods Mathew Bird spoke on the new Cadbury Mini Rolls flavors saying, "The new additions to the range give us the opportunity to broaden the appeal of Cadbury Mini Rolls and keep them relevant with a new audience. Our insights reveal that mint flavours, in particular, appeal to a younger adult audience, while chocolate orange shows no sign of slowing down as a popular combination.”
Trend Themes
1. Chocolate-flavor Trends - The expanding trend for premium quality chocolate-flavored snacks presents a market opportunity for the food industry.
2. Mint-flavored Product Trends - The growing trend for mint-flavored products, especially among younger adult audiences, presents a market opportunity for the food industry.
3. Orange-flavored Food Trends - The popularity of orange-flavored food products presents a market opportunity for the food industry to innovate and capture a wider range of consumers.
Industry Implications
1. Snack Food Industry - The snack food industry can innovate and expand their product lines by introducing premium quality chocolate-flavored snacks with unique flavor combinations.
2. Confectionery Industry - The confectionery industry can capitalize on the growing popularity of mint and orange flavors to introduce new products and attract new customers.
3. Bakery Industry - The bakery industry can expand their product lines by incorporating popular flavors like chocolate, mint, and orange into their cakes, pastries, and other baked goods.
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