I am in awe of this new Malaria awareness campaign by Ãfrica Directo. The message that "Nothing and no one takes as many lives as malaria" is ingeniously delivered by drawing portraits of infamous dictators such as Stalin and Hitler, who have the blood of millions on their hands, using hundreds of mosquitos.
The print ads also use mosquitos to depict killing machinary such as tanks and fighter jets dropping bombs.
The wonderful campaign was created by Spanish ad agency Sra. Rushmore with great art direction by Ana Delgado and Marta Herradura, and creative direction by Miguel GarcÃa VizcaÃno and Paco Conde.
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