Estrella Damm beer is a Spanish company and this new packaging of its beer adds a prestige element. The black and silver Estrella Damm beer can designs by Erik G. de Lopidana are a great example of what design can do for a company's brand.
Implications - The desire for luxury is sprouting throughout all items on the consumer market. Customers need to feel like they are part of an exclusive experience. Companies looking to attract more customers could incorporate elements into their designs and production methods that offer that one-of-a-kind feeling.