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This Schokoleim Packaging is an Eyeful of Cuteness

By: Summer Luu - Published:   Updated: Aug 10 2011 • References: thedieline & korefe.de
This featured Schokoleim packaging for a chocolate spread is so clever and cute with its googly-eyes detailing.

At first glance, the packaging looks identical to a glue bottle with its all-white body and slim twist cap. Along with its googly-eyes, the piece especially reminds one of the accessories used in arts and crafts. The Schokoleim packaging is a cute and clever concept, ensuring plenty of eyes will be glued to this bottle.

Implications - By adding human facial characteristics to these bottles, companies ensure that consumers are more readily able to engage with the product on an emotional level. Companies wanting to entice consumers into buying their wares may consider incorporating personification into their products to establish a more tangible emotional connection with the piece and thus, the brand.

Stats for Googly-Eyed Bottles Trending: Older & Chilly
Traction: 1,406 clicks in 219 w
Interest: 4 minutes
Concept: Schokoleim Packaging
Related: 83 examples / 64 photos
Segment: Neutral, 18-35
Comparison Set: 30 similar articles, including: 54 eyes that stare, startling eyeball sculptures, and optical booties.