At first glance, the packaging looks identical to a glue bottle with its all-white body and slim twist cap. Along with its googly-eyes, the piece especially reminds one of the accessories used in arts and crafts. The Schokoleim packaging is a cute and clever concept, ensuring plenty of eyes will be glued to this bottle.
Implications - By adding human facial characteristics to these bottles, companies ensure that consumers are more readily able to engage with the product on an emotional level. Companies wanting to entice consumers into buying their wares may consider incorporating personification into their products to establish a more tangible emotional connection with the piece and thus, the brand.