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The refrigerated meat section of the grocery store always provides the most unappetizing display of bloody beef, pork and lamb, so it would be quite refreshing to see El Gaucho meat packaging on the shelf!

Designed by Blend-It, the El Gaucho meat packaging engages the consumer with the epicurean qualities of animal products. With the box branded to look like a rich woodgrain cutting board, complete with a butchering knife and traces of herbs and spices, this palatable product packaging is sure to entice many more customers.