Saatchi & Saatchi consistently delivers clever marketing campaigns, a fantastic example being these Amnesty International Chop Pencils. Created and distributed as a social awareness publicity stunt, these scrawling chopsticks are an altruistic appetizer.
Placed on set tables at Chinese restaurants, Amnesty International Chop Pencils come with four-step instructions on their packaging. The graphite-encased eating utensils request diners to write to the government of China and scold it for its inhumane treatment of prisoners.
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Concept: Amnesty International Chop Pencils
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Segment: Females, 18-55
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