Amnesty International Chop Pencils Encourage Action Against Torture

By: Amelia Roblin - Published: Dec 18, 2010 • References: saatchi & coloribus
Saatchi & Saatchi consistently delivers clever marketing campaigns, a fantastic example being these Amnesty International Chop Pencils. Created and distributed as a social awareness publicity stunt, these scrawling chopsticks are an altruistic appetizer.

Placed on set tables at Chinese restaurants, Amnesty International Chop Pencils come with four-step instructions on their packaging. The graphite-encased eating utensils request diners to write to the government of China and scold it for its inhumane treatment of prisoners. Stats for Doodling Dining Utensils Trending: Older & Chilly
Research: 4,948 clicks in 284 w
Interest: 4 minutes
Concept: Amnesty International Chop Pencils
Related: 47 examples / 36 photos
Segment: Females, 18-55
Comparison Set: 17 similar articles, including: artsy condiment cases, multifunctional asian cutlery, and warrior eating utensils.