Rockstar
Artist Sarah Bolton has created ‘Our Lady Peach’ an acrylic on canvas painting of Super Mario Bros character Princess Peach as the Virgin Mary. It seems rather fitting that if you worshiped at the Nintendo alter you might be comfortable with Princess Peach in the role of Mary.

‘Our Lady Peach’ also shows an angel-winged Toad lifting the peaceful Princess but no sign of her often-times hero Mario.

Implications - In the last few years, Hollywood has increasingly trumpeted its animated and videogame properties as prospective money-making franchises. A company seeking to create a connection between their product and a strong fanbase outside of their consumer market would be wise to try and partner with one of these companies.