Staged Fashion

Crazy catwalks and theatrical shows take fashion marketing to new heights
Implications - The fashion show is where buyers get their first experience of a designer, making it one of fashion’s most important marketing channels. To really stay in buyers’ minds, designers are focusing their efforts on attention-grabbing—if not completely bizarre—production and theatrics. Now, the “bigger” the show, the better, and the runway is becoming a stage where anything and everything can happen.
SCORE: 4.3
Warm Top 6 Examples: 35,409 Total Clicks Mar 10 - Jan 11
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DEMOGRAPHICS
Submerged Fashion Shows - Park Sul-Nyeo Showcases his Dress Collection Under Water
SCORE: 6
Warm 14,677 Clicks Pub: Sep 2, 10
Submerged Fashion Shows
Park Sul-Nyeo Showcases his Dress Collection Under Water
Instead of a typical fashion show with models walking down a runway, designer Park Sul-Nyeo decided to hold his stage in an aquarium.  The fashion show featured models performing acrobatic dances underwater,… [More]
Sculptural Fashion Shows - Calvin Klein and Jurgen Mayer H Mix Art & Style in Berlin
SCORE: 5.9
Warm 6,805 Clicks Pub: Sep 2, 10
Sculptural Fashion Shows
Calvin Klein and Jurgen Mayer H Mix Art & Style in Berlin
Fashion designer Calvin Klein and Jurgen Mayer H, one of Germany's most known experimental architects, recently teamed up for a Berlin grunge-chic style show featuring Klein's models posing atop large… [More]
Glacial Catwalks - The Chanel AW10 Fashion Show Prepares for Another Ice Age
SCORE: 5.2
Warm 6,248 Clicks Pub: Mar 16, 10
Glacial Catwalks
The Chanel AW10 Fashion Show Prepares for Another Ice Age
Karl Lagerfeld is known not only for his impeccable style and fashion designs, but also for his eccentricities, and nothing proves that more than the Chanel AW10 fashion show. Although for decades otherworldly… [More]
Double-Parked Designer Shows - A Chelsea Parking Garage Was Siki Im's Choice Runway
SCORE: 2.8
Warm 1,652 Clicks Pub: Sep 10, 10
Double-Parked Designer Shows
A Chelsea Parking Garage Was Siki Im's Choice Runway
Seeing designer fashion in an everyday light can be difficult when it's featured on a runway, but guests got to witness this Siki Im couture catwalk in a West Chelsea parking garage. Draped in the grungy… [More]
Virtual 3D Catwalks - Burbury Invites a Global Audience to Their VIP Show
SCORE: 3.2
Mild 4,140 Clicks Pub: Mar 2, 10
Virtual 3D Catwalks
Burbury Invites a Global Audience to Their VIP Show
Now you can experience the glamor of the catwalk without actually being physically there. Burberry has created a 3D catwalk in a collaboration with Sky which presents footage from shows in custom-designed… [More]
Communal Fashion Shows - The threeASFOUR Chinatown Presentation in NYC Welcomed Onlookers
SCORE: 2.2
Mild 1,887 Clicks Pub: Sep 17, 10
Communal Fashion Shows
The threeASFOUR Chinatown Presentation in NYC Welcomed Onlookers
The threeASFOUR Chinatown presentation featured the fashionable and the not-so-fashionable all together to watch an incredible show. threeASFOUR presented its Spring/Summer 2011 collection in Sara D. Roosevelt… [More]