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Staged Fashion
Crazy catwalks and theatrical shows take fashion marketing to new heights
Implications - The fashion show is where buyers get their first experience of a designer, making it one of fashion’s most important marketing channels. To really stay in buyers’ minds, designers are focusing their efforts on attention-grabbing—if not completely bizarre—production and theatrics. Now, the “bigger” the show, the better, and the runway is becoming a stage where anything and everything can happen.
| Score: 4.6 |
Warm
Top 6 Examples:
Date Range:33,973 Total Clicks Mar 10 - Jan 11 |
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Submerged Fashion ShowsPark Sul-Nyeo Showcases his Dress Collection Under WaterInstead of a typical fashion show with models walking down a runway, designer Park Sul-Nyeo decided to hold his stage in an aquarium.Â
The fashion show featured models performing acrobatic dances underwater,… [More] |
Sculptural Fashion ShowsCalvin Klein and Jurgen Mayer H Mix Art & Style in BerlinFashion designer Calvin Klein and Jurgen Mayer H, one of Germany's most known experimental architects, recently teamed up for a Berlin grunge-chic style show featuring Klein's models posing atop large… [More] |
Glacial CatwalksThe Chanel AW10 Fashion Show Prepares for Another Ice AgeKarl Lagerfeld is known not only for his impeccable style and fashion designs, but also for his eccentricities, and nothing proves that more than the Chanel AW10 fashion show. Although for decades otherworldly… [More] | |||||||||
Double-Parked Designer ShowsA Chelsea Parking Garage Was Siki Im's Choice RunwaySeeing designer fashion in an everyday light can be difficult when it's featured on a runway, but guests got to witness this Siki Im couture catwalk in a West Chelsea parking garage.
Draped in the grungy… [More] |
Virtual 3D CatwalksBurbury Invites a Global Audience to Their VIP ShowNow you can experience the glamor of the catwalk without actually being physically there. Burberry has created a 3D catwalk in a collaboration with Sky which presents footage from shows in custom-designed… [More] |
Communal Fashion ShowsThe threeASFOUR Chinatown Presentation in NYC Welcomed OnlookersThe threeASFOUR Chinatown presentation featured the fashionable and the not-so-fashionable all together to watch an incredible show. threeASFOUR presented its Spring/Summer 2011 collection in Sara D. Roosevelt… [More] | |||||||||
