Groomed Backyard Fashion
Featuring khaki shorts, patterned shirts and denim blazers, D&G Men’s Spring 2010 collection channeled sophisticated barbecue attire, complete with a runway made of (probably faux) grass. The studly models, some sans shirt, paraded in relaxed pieces that also emitted a polished, I-could-wear-this-to-work look.
Implications - Men are beginning to pay more attention to their appearance. Modern male shoppers are looking for pieces that allow for more experimentation in their looks. Companies looking to further implement their name on consumers' minds could focus on this aspect of more exploration for male customers.