Instead of a typical fashion show with models walking down a runway, designer Park Sul-Nyeo decided to hold his stage in an aquarium.
The fashion show featured models performing acrobatic dances underwater, dressed in Park Sul-Nyeo's traditional Korean dresses. In the aquarium, the dresses looked beautiful as each silky garment flowed smoothly through the water, with the light shining down perfectly against the bright, colorful designs.
Implications - In today's Web-integrated society, one of the best ways a brand can garner exposure for their product or line is by creating an outlandish publicity stunt. By establishing itself as a company that doesn't take itself too seriously, brands can draw attention from the media, their fans, and outsiders.
Stats for Submerged Fashion Shows
Trending: Older & Warm
Research: 14,881 clicks in 295 w
Interest: > 3 minutes
Concept: Underwater Fashion Show Dresses
Related: 85 examples / 65 photos
Segment: Neutral, 18-55+
Comparison Set: 31 similar articles, including: underwater coupletography, underwater fairytale photography, and tranquil underwater photography.
Submerged Fashion Shows
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