Submerged Fashion Shows
The fashion show featured models performing acrobatic dances underwater, dressed in Park Sul-Nyeo's traditional Korean dresses. In the aquarium, the dresses looked beautiful as each silky garment flowed smoothly through the water, with the light shining down perfectly against the bright, colorful designs.
Implications - In today's Web-integrated society, one of the best ways a brand can garner exposure for their product or line is by creating an outlandish publicity stunt. By establishing itself as a company that doesn't take itself too seriously, brands can draw attention from the media, their fans, and outsiders.