The threeASFOUR Chinatown presentation featured the fashionable and the not-so-fashionable all together to watch an incredible show. threeASFOUR presented its Spring/Summer 2011 collection in Sara D. Roosevelt Park which is on the border between Chinatown and the Lower East Side. This resulted in a show that allowed onlookers of all walks of life to see the spectacle.
The threeASFOUR Chinatown presentation allowed more people to feel part of New York Fashion Week.
Implications - The fashion industry is one that is very exclusive in who it caters to, particularly in the world of high, luxury fashion. By allowing consumers of all economic backgrounds to participate in fashion presentations, businesses can expand who their target audience is and make the industry more approachable.
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