Rockstar

The Subaru ‘Baby Driver' Spot Makes a Profound Point

By: Jordan M - Published: • References: subaru & autoguide
Every once in a while, a commercial like the Subaru ‘Baby Driver’ ad comes along to remind you that marketing masterpieces still exist. By embracing the power of a cultural connection, the Subaru ‘Baby Driver’ commercial evokes the most important priority of Subaru’s target market demographic: their child’s safety.

The ad instead tugs at heartstrings by evoking the concern, anxiety, and the proud hopes and fears of a parent watching their child drive away for the first time. The father in the Subaru ‘Baby Driver’ spot feels safe knowing that his daughter is driving a Subaru. Stats for Sentimental Automotive Ads Trending: Older & Mild
Traction: 1,060 clicks in 190 w
Interest: > 3 minutes
Concept: Subaru 'Baby Driver'
Related: 79 examples / 61 photos
Segment: Females, 18-55
Comparison Set: 29 similar articles, including: hipster-morphing car commercials, 40 creative car commercials, and throwback car commercials.