Every once in a while, a commercial like the Subaru ‘Baby Driver’ ad comes along to remind you that marketing masterpieces still exist. By embracing the power of a cultural connection, the Subaru ‘Baby Driver’ commercial evokes the most important priority of Subaru’s target market demographic: their child’s safety.
The ad instead tugs at heartstrings by evoking the concern, anxiety, and the proud hopes and fears of a parent watching their child drive away for the first time. The father in the Subaru ‘Baby Driver’ spot feels safe knowing that his daughter is driving a Subaru.
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