It's true that people are Chanel obsessed -- purchasing everything from Chanel tennis rackets to Chanel tattoos. Check it all out in this charming Chanel cluster.
Implications - Chanel is a luxury fashion house that's withstood the test of time. The brand's consistent embrace of avant-garde aesthetics, innovative seasonal collections and creative branding initiatives are just some of the reasons Chanel has stayed so relevant over the decades. To follow Chanel's lead, businesses must evolve with the fleeting phenomena of the times but maintain a distinct underlying corporate identity.