The Music Square Campaign Boasts a Vintage Feel for Musical Merchandise

By: Armida Ascano - Published: Jan 3, 2011   Updated: Aug 22 2011 • References: musicsquarestores & adsoftheworld
The Music Square campaign by ad agency Bold features fabulous uses of typography and a clever concept that will attract any music maniac. Featuring a retro revival typeface and old-school images of artists like Stevie Wonder, this campaign is sure to get the online retailer some much-deserved attention.

Music Square sells merchandise for musicians and melody fanatics alike. The Music Square campaign obviously knows the audience, catering to the consumer who appreciates "real music."

Implications - Rather than creating new images or ad campaigns that have never been seen by consumers, companies should consider using everyday pop culture images. This use of pop culture graphics in products and campaigns will instantly draw in more viewers due to the familiarity of these images. Stats for Retro Musician Marketing Trending: Older & Mild
Research: 2,698 clicks in 281 w
Interest: 4 minutes
Concept: Music Square Campaign
Related: 91 examples / 70 photos
Segment: Neutral, 18-35
Comparison Set: 33 similar articles, including: vintage hipster pin-ups, retro pop culture prints, and racy retro art.