The 'Oliver Peoples' summer 2011 collection is for the uber-trendy person in your life. The eyewear company has released its summer line complete with updated wayfarers, aviators and prescription glasses.

The trends in eye wear have drastically changed over the past few seasons, bringing vintage appeal back to the table. Be sure to check out the 'Oliver Peoples' summer 2011 collection in stores now and in the gallery.

Implications - By using stereotypes in their advertisements, companies can show a humorous side as those stereotypes are generally mocked in pop culture. In contrast, this can benefit a company to target those who fall under that stereotype's category. This allows them to captivate a broad market.