The Oliver People's Summer 2011 Campaign is Hipsterriffic
The trends in eye wear have drastically changed over the past few seasons, bringing vintage appeal back to the table. Be sure to check out the 'Oliver Peoples' summer 2011 collection in stores now and in the gallery.
Implications - By using stereotypes in their advertisements, companies can show a humorous side as those stereotypes are generally mocked in pop culture. In contrast, this can benefit a company to target those who fall under that stereotype's category. This allows them to captivate a broad market.Stats for Spectacled Mustache Marketing Trending: Older & Warm
Traction: 21,511 clicks in 197 w
Interest: 4 minutes Concept: Oliver Peoples Summer 2011
Related: 53 examples / 41 photos
Segment: Males, 18-55 Comparison Set: 20 similar articles, including: hidden camera spectacles, sultry spectacle spreads, and color-coded shades.