While most people think of exotic vacations and sunny beaches when they talk about a cruise, Chanel went in the opposite direction for their Chanel Cruise 2010 ad campaign.

Shot by Karl Lagerfeld, the ads have a dark bedroom as the setting. The poor lighting and intimate poses of models Baptiste Giabiconi and Karen Elson give a vibe of voyeurism to the images. It’s as if we are sneaking a peek into the bedroom of this young couple.