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The Ralph Lauren 4D Experience has pushed the boundary of innovative marketing technology by using "projection mapping" to turn a building’s facade into an interactive visual smorgasbord.

The campaign is one of the first of its kind, and has so far premiered in New York and London where it has stunned onlookers. Make no mistake: advertising modelled after the same technology as the Ralph Lauren 4D Experience is going to be popping up all over the place after this project's wild success.