Star

The Diesel Intimates Campaign for Men is on Fire

By: Joanne Lam - Published:   Updated: Jun 16 2011 • References: diesel & ssense
After much success with the brand's 'Be Stupid' ad campaign, this men's Diesel Intimates campaign will undoubtedly follow in its predecessor's footsteps.

The ad features hot men's underwear pieces and some cheeky bottoms even come with cute one-liners guaranteed to induce laughter. With phrases like "BURN BABY BURN" and "Today I'm Your Milkman," the men's Diesel Intimates campaign will undoubtedly generate plenty of buzz.

Implications - Ads that tie the product to a literal interpretation of the product concept are often humorous and effective. The most important element of unconventional advertising that ties two radically different concepts together, such as "hot pants" and fire, is that they are memorable, no matter how outrageous.

Stats for Scorching Underwear Ads Trending: Older & Warm
Traction: 22,449 clicks in 211 w
Interest: 4 minutes
Concept: Diesel Intimates Campaign
Related: 85 examples / 65 photos
Segment: Females, 12-55
Comparison Set: 31 similar articles, including: playful panty ads, intimate beachwear, and banned award-winning ads.