The Diesel Intimates Campaign for Men is on Fire
The ad features hot men's underwear pieces and some cheeky bottoms even come with cute one-liners guaranteed to induce laughter. With phrases like "BURN BABY BURN" and "Today I'm Your Milkman," the men's Diesel Intimates campaign will undoubtedly generate plenty of buzz.
Implications - Ads that tie the product to a literal interpretation of the product concept are often humorous and effective. The most important element of unconventional advertising that ties two radically different concepts together, such as "hot pants" and fire, is that they are memorable, no matter how outrageous.