'An Incredible Scoop' by Victoria's Secret goes behind the scenes to take a peek at what's coming up for the bra company's next campaign.

Featuring models Candice Swanepoel, Chanel Iman, Erin Heatherton and Rosie Huntington-Whiteley, this behind-the-scenes footage presents the models talking about their favorite bras and underwear pieces. Check out the featured video and see the 'An Incredible Scoop' by Victoria's Secret campaign for yourselves.

Implications - One of the best ways a company can generate attention for a product is by creating advertising that is highly sexually charged. The marketing will garner attention from curious men and women, fans of the brand, and the media looking to cover an exciting and controversial story. This widespread and diverse attention guarantees immediate brand awareness.