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Elephantine Publicity
Brands gain instant memorability through larger-than-life ambient ads
Implications - Bigger may be better, at least when it comes to brand awareness. A grandiose, ambient advertisement or oversized installation is a surefire way to capture attention and create instant brand recognition. Further, its immense size affords the ability to communicate a memorable message or a strong statement without the use of copy.
| Score: 4.6 |
Warm
Top 6 Examples:
Date Range:28,317 Total Clicks May 10 - Jan 11 |
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Featured Examples | |||||||||||
Polo Shirt Self-PortraitsThe Van Gogh Mosaic from Onward Kashiyama Co. is a Preppy Piece of ArtOnward Kashiyama Co. has recreated Vincent Van Gogh’s famous self-portrait using 2,070 polo shirts of 24 different colors. Prepsters are losing their minds right about now.
The gigantic self-portrait… [More] |
Record-Breaking Chicken BucketsThe KFC Gigantic Bucket of Chicken Weighs Over a TonCitizens of Louisville were treated to an artery-clogging treat as KFC debuted a gigantic bucket of chicken. This bucket of chicken was made to celebrate the 70th anniversary of KFC and to reclaim the… [More] |
Monstrous iPhone AdsThe World's Biggest iPhone Formed from 56 iPadsHow's this for size? This monstrous design is by far the world's biggest iPhone.
Taking a closer look at it, however, you'll see that it is actually 56 iPads put together to form a sleek cellular phone.… [More] | |||||||||
iPhone TurnstilesTokyo Subway Entrance is Turned into a Gigantic iPhone AdNow this is a way to get attention: This gigantic iPhone ad has been placed in the Tokyo subway on the turnstile. The massive iPhone is obviously not real, but it still looks pretty cool.
Apple goes… [More] |
Oversized Designer InstallationsThe Hermes Kellydoscope Bag Set-Up Will Draw Plenty of AttentionIn the ‘Wonder Room,' Selfridges' London-based concept store, this giant Hermes Kellydoscope bag is being displayed until the end of the month.
The giant bag is made of the same materials as its regular-sized… [More] |
Colossal Cholesterol MealsThe McDonald's Massive McMuffin Campaign is a Fast Food FrenzyThe McDonald's Massive McMuffin campaign consists of awesome ambient ads of literally epic proportions. The campaign calls for gigantic bags of Mickey D's meals, particularly breakfast, placed in random… [More] | |||||||||
