The Vectorsoul 'Seat' spot is a more artistic approach to automotive advertising than what I'm used to seeing. Vectorsoul and design collective Nerdo used “projection mapping” to achieve the trippy technicolor effect of the clip, making it utterly interesting and pretty addictive to watch.

The Vectorsoul 'Seat' spot is sure to attract some attention while still displaying the benefits of the car in question. Watch the Vectorsoul 'Seat' clip in the attached videos.

Implications - Businesses that portray their products as generating a highly unusual and exclusive experience for their consumers will likely appeal to a wide audience. Consumers will be drawn to those products offering fresh and cutting-edge concepts.