The Indian Premier League Print Campaign May Induce the Wave

By: Luisa Amanda Gomes - Published: • References: iplt20 and advertlover
The Indian Premier League print campaign by advertising agency Ogilvy really knows how to hype up their fans. The print campaign depicts the people in the audience holding up cards that make up the winning portraits of incredible cricketers like Dhoni, Sachin and Gilchrist.

According to the Indian League Premiere, the inspiration behind this campaign is that “it’s the fans who make the game.” That revelation is heavily reflected in every ad created for the 2010 season.