Mac Half Life 2 '1984' Teaser Parodies the Classic Apple Ad

By: Marissa Brassfield - Published: Jun 6, 2010 • References: youtube & advertolog
Ad agency Valve reworks a classic Apple ad for this Mac Half Life 2 '1984' teaser. Half Life 2, which was released for Mac OSX on May 26, was promoted by parodying the 1984 commercial that first introduced the Macintosh computer.

In the Mac Half Life 2 '1984' teaser, game character Alyx Vance hurls a crowbar at an image of Dr. Breen on a giant screen. Apple hasn't always been known for gaming, but this new move might change that. Stats for Self-Spoofing Ads Trending: Older & Mild
Research: 2,085 clicks in 312 w
Interest: > 3 minutes
Concept: Mac Half Life 2 1984 Teaser
Related: 35 examples / 27 photos
Segment: Neutral, 18-55
Comparison Set: 13 similar articles, including: new iphone ad, apple commercials boost artists, and sneaky musical promos.