varkeychaya
|
Shifting from traditional logos which are printed court side at tennis games, this ad was painted directly on the ground around real tennis courts, making it appear as though the courts were inside a giant Sony PSP, and the live game was a virtual game on the screen. The interesting idea by the School of Visual Arts is now a contender for the Cannes Lions award 2008. It has already won gold in the Art Directors Annual Awards 2008 for Guerrilla and Non-Conventional ads. References: brainstorm9.brFiled In: |
Fake Digital Displays on Tennis Courts
Edit
Sony PSP Ads
Edit
FOUR WAYS TO REACT: vote, favorite, add more examples of Fake Digital Displays on Tennis Courts or comment about Sony PSP Ads.
|
TREND HUNTER is the world's largest trend spotting and cool hunting community. It is an explosion of cool trends and ideas, fueled by a global network of trend spotters and cool hunters. By tracking the evolution of cool, Trend Hunters stimulate creativity and generate breakthrough ideas. About Us Trends Trend Reports Tools Store RSS (98 Flavors) Innovation Keynotes Exploiting Chaos Terms of Use Tips / Contact Join 0.2175 - Hosted by web2 Trends and Content Copyright © TREND HUNTER Inc. All Rights Reserved.
|
