Ramadan Marketing In The Gulf

By: Soph - Published: • References: trendhunter
Whilst traveling in Dubai, I spotted a series of KFC Ramadan promotions publicizing an all-you-can-eat Iftar buffet and special Ramadan bargain buckets. Amid anti-American sentiment in the Middle East, it was intriguing to see how American companies are presenting an understanding and respect of local cultures in order to win customers. It'll be interesting to hear what the locals think of the campaign, but I think KFC may have failed to grasp the religious significance of fasting... Stats for Globalizing KFC Trending: Older & Chilly
Traction: 3,783 clicks in 391 w
Interest: 4 minutes
Concept: Globalizing KFC
Related: 35 examples / 27 photos
Segment: Neutral, 18-55
Comparison Set: 13 similar articles, including: contraception-minding apps, celebratory frozen coffees, and alternative maternity clothes.