Ramadan Marketing In The Gulf

By: Soph - Published: Sep 23, 2007 • References: trendhunter
Whilst traveling in Dubai, I spotted a series of KFC Ramadan promotions publicizing an all-you-can-eat Iftar buffet and special Ramadan bargain buckets. Amid anti-American sentiment in the Middle East, it was intriguing to see how American companies are presenting an understanding and respect of local cultures in order to win customers. It'll be interesting to hear what the locals think of the campaign, but I think KFC may have failed to grasp the religious significance of fasting... Stats for Globalizing KFC Trending: Older & Chilly
Research: 3,802 clicks in 452 w
Interest: 4 minutes
Concept: Globalizing KFC
Related: 55 examples / 42 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: accessible voice assistants, pastel streatwear looks, and fast food breakfast platters.