Rookie

Ramadan Marketing In The Gulf

By: Soph - Published: Sep 23, 2007 • References: trendhunter
Whilst traveling in Dubai, I spotted a series of KFC Ramadan promotions publicizing an all-you-can-eat Iftar buffet and special Ramadan bargain buckets. Amid anti-American sentiment in the Middle East, it was intriguing to see how American companies are presenting an understanding and respect of local cultures in order to win customers. It'll be interesting to hear what the locals think of the campaign, but I think KFC may have failed to grasp the religious significance of fasting...