Soph, Trend Hunter

Internet Superstars

INTERNET SUPERSTARS Social networking sites are now more popular than ever, and if the recent MySpace08 Report by the Future Laboratory is to go by it's a trend that is set to stay. According to the new report more people would choose to spend their spare time on social networking sites than watch TV, read or chat on their mobiles. So it comes as no surprise then that as the line between the online and off-line world becomes increasingly blurred, social networking sites have become a hot be… [More]

Wallpaper good enough to eat

Do you remember that scene in Willy Wonka and the Chocolate Factory where Gene Willder introduces the groups of prize-winning kids and their parents to lickable wallpaper that actually taste of snoozeberries? This was the stuff that dreams are made of. I remember as a child I would dream of this un… [More]

Globalizing KFC - Ramadan Marketing In The Gulf

Whilst traveling in Dubai, I spotted a series of KFC Ramadan promotions publicizing an all-you-can-eat Iftar buffet and special Ramadan bargain buckets. Amid anti-American sentiment in the Middle East,… [More]

From E-Tail To Real Life Boutique - As Seen On Screen

As Seen On Screen (ASOS) used to be an online retailer where you could purchase a range of items from homeware to clothes you've spotted on TV or film. It's interesting to see the e-retailer evolve into… [More]