Rookie

As Seen On Screen

By: Soph - Published: Sep 23, 2007 • References: clickpress and asos
As Seen On Screen (ASOS) used to be an online retailer where you could purchase a range of items from homeware to clothes you've spotted on TV or film. It's interesting to see the e-retailer evolve into a fully-fledged fashion store, rivalling the likes of Net-a-porter with its premium range featuring collections from PPQ, Miu Miu and Chloe.

My favourite collection from ASOS, however, has to be The Laden Showroom. The fashion store houses collections from a range of up and coming young designers. It's been a must-visit for visitors to London's vibrant Brick Lane for years. Victoria Beckham is known to pop in when she's in London, but this shouldn't put you off as The Laden is anything but a WAG's boutique. And now thanks to ASOS, everyone will get the opportunity to help support young and independent fashion designers.

The Laden Showrooms on ASOS