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Printeractive
Creative advertisers infuse print ads with interactive qualities
Implications - Some argue that print is a dead medium, but advertisers creating interactive, consumer-engaging print ads beg to differ. Truly creative ad agencies are making their paper print ads interactive, including elements like foldable merchandise and QR codes. Brands are able to better create top-of-mind awareness as consumers receive tangible takeaways that maximize engagement.
| Score: 4.9 |
Warm
Top 6 Examples:
Date Range:68,326 Total Clicks Jul 10 - Jan 11 |
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Chesty Company PromotionsThe Dr. Kiprov Plastic Surgery Business Cards Get BustierThe Demner, Merlicek & Bergmann agency has cleverly designed these plastic surgery business cards for Dr. Hajnal Kiprov. Judging by these handouts, breast implants are clearly the surgeon's specialty,… [More] |
Phallic Congratulatory Cards'It's a Boy' Direct Mail Piece Places Infantile Private PartsThe 'It's a Boy' direct mail piece may make a few people a little uncomfortable; however, there is no denying the great use of medium with this promotional item. The piece plays on the concept of your… [More] |
Upcycled Advertisement FootwearThe Jimmy Tomczak 'Paper Feet' are Made from Old Billboards'Paper Feet' is a new line of footwear from barefoot enthusiast and entrepreneur Jimmy Tomczak. The Michigan-based designer has designed 'Paper Feet' as a way to let people walk barefoot without having… [More] | |||||||||
Pinhole PolaroidsTake Old School Pictures with the Cardboard 'Flutter in Pinhole' CameraIf you're one of those individuals who miss the days of the Polaroid, then you'll love the Polaroid concept called the 'Flutter in Pinhole' camera. Inspired by the now-vintage Polaroid camera, the Pinhole… [More] |
Interactive Print PSAsAs You Read the Ice Age Publication, You Destroy a Polar Bear's HabitatThe Ice Age Publication design from Changzhi Lee is quite a clever one. Created in the shape of an iceberg, the Ice Age Publication pamphlet is actually read by destroying the iceberg, thereby ruining… [More] |
Foldable Bike AdsFoldable Rodalink Bicycles Get an Interactive CampaignFoldable Rodalink bicycles are being advertised on foldable paper as a way to attract new customers to the idea of buying a convertible bike. The Indonesian company launched this campaign to show potential… [More] | |||||||||
