Printeractive

Creative advertisers infuse print ads with interactive qualities
Implications - Some argue that print is a dead medium, but advertisers creating interactive, consumer-engaging print ads beg to differ. Truly creative ad agencies are making their paper print ads interactive, including elements like foldable merchandise and QR codes. Brands are able to better create top-of-mind awareness as consumers receive tangible takeaways that maximize engagement.
SCORE: 4.5
Warm Top 6 Examples: 75,899 Total Clicks Jul 10 - Jan 11
Popularity
Activity
Freshness
DEMOGRAPHICS
Chesty Company Promotions - The Dr. Kiprov Plastic Surgery Business Cards Get Bustier
SCORE: 6.6
V. Hot 30,513 Clicks Pub: Oct 3, 10
Chesty Company Promotions
The Dr. Kiprov Plastic Surgery Business Cards Get Bustier
The Demner, Merlicek & Bergmann agency has cleverly designed these plastic surgery business cards for Dr. Hajnal Kiprov. Judging by these handouts, breast implants are clearly the surgeon's specialty,… [More]
Phallic Congratulatory Cards - 'It's a Boy' Direct Mail Piece Places Infantile Private Parts
SCORE: 6.7
V. Hot 25,339 Clicks Pub: Nov 24, 10
Phallic Congratulatory Cards
'It's a Boy' Direct Mail Piece Places Infantile Private Parts
The 'It's a Boy' direct mail piece may make a few people a little uncomfortable; however, there is no denying the great use of medium with this promotional item. The piece plays on the concept of your… [More]
Upcycled Advertisement Footwear - The Jimmy Tomczak 'Paper Feet' are Made from Old Billboards
SCORE: 4.3
Warm 3,652 Clicks Pub: Jan 9, 11
Upcycled Advertisement Footwear
The Jimmy Tomczak 'Paper Feet' are Made from Old Billboards
'Paper Feet' is a new line of footwear from barefoot enthusiast and entrepreneur Jimmy Tomczak. The Michigan-based designer has designed 'Paper Feet' as a way to let people walk barefoot without having… [More]
Pinhole Polaroids - Take Old School Pictures with the Cardboard 'Flutter in Pinhole' Camera
SCORE: 5.5
Warm 6,719 Clicks Pub: Dec 23, 10
Pinhole Polaroids
Take Old School Pictures with the Cardboard 'Flutter in Pinhole' Camera
If you're one of those individuals who miss the days of the Polaroid, then you'll love the Polaroid concept called the 'Flutter in Pinhole' camera. Inspired by the now-vintage Polaroid camera, the Pinhole… [More]
Interactive Print PSAs - As You Read the Ice Age Publication, You Destroy a Polar Bear's Habitat
SCORE: 1.7
Mild 1,483 Clicks Pub: Jul 30, 10
Interactive Print PSAs
As You Read the Ice Age Publication, You Destroy a Polar Bear's Habitat
The Ice Age Publication design from Changzhi Lee is quite a clever one. Created in the shape of an iceberg, the Ice Age Publication pamphlet is actually read by destroying the iceberg, thereby ruining… [More]
Foldable Bike Ads - Foldable Rodalink Bicycles Get an Interactive Campaign
SCORE: 2.2
Mild 8,193 Clicks Pub: Sep 5, 10
Foldable Bike Ads
Foldable Rodalink Bicycles Get an Interactive Campaign
Foldable Rodalink bicycles are being advertised on foldable paper as a way to attract new customers to the idea of buying a convertible bike. The Indonesian company launched this campaign to show potential… [More]
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